Experience

Event Marketing Specialist / Marketing Specialist, Tessitura
Jan 2023 – present

• Lead content strategy and write monthly educational newsletters for a global network of arts and cultural organizations, increasing click-through rates by 96% and open rates by 23%
• Collaborate with subject-matter experts to translate complex technology releases into clear, audience-focused impact narratives and promotional campaigns that yielded 20–30% conversion
• Project-manage exhibits, sponsorships, and presentations at 20 international conferences annually
• Measure campaign analytics to refine content strategy, messaging, and engagement

Communications Manager, Honolulu Museum of Art
Sep 2021 – Dec 2022

• Launched a digital content strategy, growing the museum’s Instagram following by >20% in one year
• Increased newsletter open rates by 25% (to 49%) with a data-informed editorial calendar
• Developed and maintained an institutional style and voice guide, unifying brand messaging and connecting diverse audiences to art through engaging and accessible language

Communications Coordinator, Utah Museum of Fine Arts
Oct 2019 – Sep 2021

• Served as project manager, lead editor, and contributor for the museum’s quarterly magazine and blog, elevating editorial quality and earning written praise from readers
• Helped develop public programming for exhibitions, strategically designed to invite new audiences to the museum, resulting in record-breaking attendance and new annual cultural events  
• Partnered with curators, educators, artists, and designers to generate diverse public interest in exhibitions and programming through digital, social, email, and print campaigns

Marketing Manager, S&S Presents
Jan 2019 – Sep 2019

• Executed digital and print marketing for 1,000+ live events, including SLC and Ogden Twilight
• Managed social media for Urban Lounge, Kilby Court, Metro Music Hall, SLC Twilight, and S&S Presents
• Created written copy for promotional newsletter campaigns to 80,000 subscribers
• Demonstrated leadership and provided guidance to four interns and a grassroots team of 30

Marketing Intern, S&S Presents
Jan 2018 – Aug 2018

• Created, project-managed, and implemented social media advertising plan for a concert series that reached more than 100,000 concert-goers per post and sold out several 8,000-person events

Education

Bachelor of Science, Marketing‍ ‍
David Eccles School of Business, University of Utah, 2015 – 2018
Business Scholar • Opportunity Scholar • Diversity Scholar

Environmental engagement

Regenerative Agriculture Program Graduate, University of Hawaiʻi Extension               
2023 – 2025
Grant Awards: CCOF Foundation Future Organic Farmers • HDOA Micro-Grants for Food Security

Native Plant Restoration Volunteer
2016 – 2022
Point Reyes National Seashore • Redwood National & State Park • Rio Mesa Center • Lyon Arboretum

Skills

Strategic content and storytelling • Writing and editing • Editorial strategy and planning • Social media • CMS •
Email marketing • Cross-functional project management • Audience engagement • Canva • Digital editing •
Campaign analytics • Marketing asset creation • Microsoft Office • GA4 • Sitecore